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Microsoft Windows Mobile PartnerShop

    While launching the newest versions of its PDA devices and software, Microsoft had a real need to serve a worldwide network of resellers, yet retain its Windows Mobile brand across language, cultural and distance barriers. To make it easier on beleagured regional buyers, ID Branding was tasked to create a site where semi-custom brochures and other POP materials could be created, edited and ordered in time for promotional pushes and new product launches. The site users could feature specific devices that their stores carried, yet retain the look and feel of the overall Windows Mobile campaign.

    I was tasked with doing a "seasonal refresh" of copy, and adding in copy specific to Windows Mobile 5.0's new feature set. Finally, there was the matter of explaining the basic dos and don'ts of Windows Mobile branding.