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Oakland International Airport

    The goal here was simple: put a friendly face on Oakland International Airport, to get out of the considerable shadow cast by nearby San Francisco International, and drive home the point that Oakland has coast-to-coast nonstop flights (and not just the puddle-jumping commuter flights most folks associated with it). The campaign was run in full color for city magazines and in B&W for newspapers like the SF Chronicle and the Oakland Tribune. There was also an outdoor board for the eastbound span of the Bay Bridge.

    Oakland International

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