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Ingram Micro

    Ingram Micro D (now called Ingram Micro) is one of the world's largest distributors of computer hardware, software and firmware. Every month, they do a lot of spiffing to sales reps, and a lot of ads and direct mail to the resellers to move stock. This mailer was for a rather uninspiring monitor and graphics card bundle. No real USP to speak of, and a particularly modest price break. So, we set off the color properties of the bundle as best we could: by surrounding it in black and white. The result is this classic, oversized foldover postcard...the bundle sold out within 2 weeks.

     

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    (closed postcard opens up to reveal...)

     

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