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High Tech
If your product is complex, you don't have a lot of time for your writer to "come up to speed" on specifications, acronyms and the needs of specialized targets like engineers or technologists. Or regular users of tech goods and services, for that matter. I specialize in quickly understanding “bleeding edge” technology and making it attractive to other technologically savvy people.

Low Tech (Tech Goods & Services for Regular Folks)
This is often trickier than writing for technical audiences. How do you take a product that’s designed by highly brainy engineers and technologists, and make it attractive to a bank teller, a college student, a housewife or an auto mechanic? Well, if I told you how right here, I’d be out of a job, wouldn’t I? Suffice it to say, I wax eloquent in both worlds.

No Tech (Consumer)
Because I do well with technical products doesn't mean I can't write about soap, cars or fast food. Every product or service, no matter how simple or complex, fills some customer need. The job of your marketing is to persuade your customers that your product or service fills their need. So, the challenge for me is no harder for consumer than it is for tech. But it’s all just as interesting.