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Aldon

    Aldon offers a suite of products that help software development companies automate upgrades and comply with government regulations that often wreak havoc with their already harried schedules and complex methodology. However, when it comes to compliance with government initiatives like Sarbanes-Oxley, this new way of managing software development is crucial to the survival of these companies. So, what more perfect a metaphor for this than a tree-hugging chameleon? This ad dramatized the benefit well, and paradoxically, stood out in a pretty bland print arena. Soon, Aldon sales reps were asking for stuffed toy chameleons and other chotchkes to hand out at tradeshows and sales calls.

    Aldon Ad

(Download a .pdf version of the ad)