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Hollowbrook Foot Specialists

A podiatrist in upstate New York wanted some radio spots to tout his laser treatment for foot problems like bunions, fungus nails and heel spurs. But among his suburban female audience, the subject was a bit tacky for a straightforward discussion. So, we created an environment where we could use such ugly words with drama and impact: with the backdrop of campy soap opera production values. We created a couple of over-the-top scenarios and increased the practice's walk-in traffic.