Bear with us! ipsum dolor

COPY & CONCEPTS

 
 

servicesindustriessamplesproject quotes503.804.8476

allen@ipsumdolor.net

 
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Without copy, your communications literally don't mean a thing. "It's all greek" to your customers if there's no message behind your marketing.

One of the big differences between marketing that works and that which makes no impact ... is the concept. The big idea, the overall theme, the gist. Sure, it has to look good, and that's the job of your designer or art director. But your marketing also has to have a message that the audience is receptive to. That's the job of the copy.

And that's where I come in: I replace your "greek type"* with copy and concepts that work. Words that inform, entertain, persuade and spur to action. I do it quickly, creatively and at competitive rates.

 

* Why ipsum dolor?
When an ad or brochure is in its formative stages, designers and art directors often use what is known as "greek type" as a placeholder for the real copy, which is often in development concurrently with the design." Greek type" is nonsensical, quasi-latin prose with word lengths that approximate average copy, while allowing the designer to determine desired type size, font and style. The first words of the classic greek type paragraph reads, "Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.' I chose ipsum dolor as a business name to accentuate my role in your marketing process: to bring meaning, structure and impact to what is otherwise meaningless.